What Story Are You Living Now? Amsterdam Discovery Tour Self-Guided Narrative Journey Through Amsterdam’s Living Stories€45 Digital Guide Introduction Amsterdam’s canals, bridges, and hidden corners whisper stories of courage, creativity, and transformation. What Story Are You Living Now? The Amsterdam Discovery Tour turns the city into your personal classroom — and mirror. This self-guided storytelling adventure invites you to…
17 June Learn to Persuade with the Power of Stories
Discover how you can move people with stories. In this inspiring masterclass, learn—like Johan Cruyff—how to convey complex ideas simply and convincingly. Not by speaking louder, but by telling better stories—with words that touch and connect. Learn to Persuade with the Power of Stories—Inspired by Johan Cruyff Learn to persuade more effectively, discover your relationship…
24 June Confident Presenting with the Power of Your Story
Confident Presenting with the Power of Your Story Amsterdam is built on stories. It started with a dam in the Amstel, grew into a world city, and was reinvented by writers, merchants, rebels, and dreamers. Think of Anne Frank’s diary, written in a secret annex on the Prinsengracht: one voice, one personal story, that changed…
Online seminar 25 June The New Retirement Story
Retiring at 65 is an artificial finish line that no longer fits our time.“Pension was invented by people who don’t like their work” – Rutger Hauer Based on his groundbreaking 2005 story The New Retirement Story, Peter de Kuster reveals how ROL (Return on Life) replaces ROI as the core principle for future planning—maximizing life from the money you…
23 – 24 June Leadership Stories in Times of Change
Leadership Stories in Times of ChangeExplore your role and story as a leader shaping transformation Intensive 4-Day Leadership Stories Masterclass€4,450 ex. VAT | Location: Eye Filmmuseum, Amsterdam Dates:Block 1: June 23-24, 2026Block 2: July 1-2, 2026 (with overnight stay) Choose Your Tier & Register Now Lead Through Uncertainty You lead in times of uncertainty and high pressure….
30 June + 01 July Influence Through Storytelling
Influence Through StorytellingHow do you turn influence into power you deploy at the right moment? This training builds storytelling skills to amplify your impact. Strengthen your ability to build trust, communicate effectively, and act decisively—even under pressure—through the stories you tell. Conservatorium Hotel, Amsterdam2-Day Masterclass | June 30 – July 1, 2026 | 09:30 –…
15 July Your Clients Story
Your Clients Story: Unlock storytelling to transform client relationships and amplify your professional impact. Join story coach Peter de Kuster for an intensive one-day workshop in Amsterdam’s heart. Conservatorium Hotel, Amsterdam | Wednesday, July 15, 2026 | 09:30 – 17:00 Choose Your Tier & Register Now Amsterdam: City of Stories Amsterdam buzzes with tales of…
16 July The Hero’s Journey Dinner
What does it take to have extraordinary conversations? The greatest reward of real travelling lies in the new people you meet. Have you ever had a conversation with a stranger that you’ll never forget? A conversation where you felt a deep connection in a short time? A conversation that made you look at the world…
20 + 21 Juli Leiderschap: De Held in Jouw Eigen Verhaal
We gaan een ontdekkingsreis maken door de literatuur op zoek naar jouw eigen verhaal. Ben jij de held van jouw eigen verhaal of is dat iemand anders? De Reis van de Held gaat over ‘ja’ zeggen tegen jezelf en door dit te doen meer volledig tot leven te komen en effectiever in de wereld. De…
Online Hero’s Journey: From Stories to Action
From Stories to Action From Stories to Action is a deep dive into the storytelling skills of ideation, prototyping, and iteration. This seminar will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to learn from failure and move from incremental to radical innovation….
22 Juli Wat is Jouw Merkverhaal?
Jouw merkverhaal ― hoe het resoneert in het hart en de geest van het publiek ― is je meest waardevolle concurrentievoordeel. Toch weten maar weinig professionals echt hoe merkstorytelling werkt, hoe je het beheert en hoe je merkstorytelling strategisch inzet. Het baanbrekende seminar Wat is jouw Merkverhaal?, ontwikkeld door Peter de Kuster, biedt het verleidelijke en…
23 July The New Storytellers
The New StorytellersLawyers. Accountants. Software engineers. That’s what our parents urged us to become. They were wrong. The left-brain dominance era is over. The future belongs to a different kind of mind: artists, designers, illustrators, inventors, teachers, storytellers—creative, empathic right-brain thinkers whose skills will separate those who thrive from those who don’t. Conservatorium Hotel, AmsterdamThursday,…
Online Hero’s Journey: Stories to Unlock Creativity
Stories to Unlock Creativity Storytelling Exercises to overcome the common barriers to creativity. We believe that everyone is creative and everyone can be an agent for change. Creativity is not a fixed trait, but more like a muscle—something that you can strengthen over time through practice and effort. In this class, you’ll learn storytelling exercises…
Online Journey: Storytelling for Impact
Storytelling for Impact Whether you need someone to support your organization, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this online course, you’ll learn in the footsteps of great storytellers about how to shape your idea into a story. You’ll create a story brief, iterate…
15 Juli Introductie in The Hero’s Journey
Voor Ambitieuze Professionals & Changemakers Locatie: Café de Jaren, Nieuwe Doelenstraat 20, 1012 CP Amsterdam(Grachtenpand met Amstel-uitzicht – inspirerend voor zelfreflectie)Woensdag 15 juli 2026 | 09:30 – 17:00 Kies Je Tier & Meld Je Aan Jouw Queeste naar Purpose Begint Hier Leiders, changemakers, thought leaders en sustainability-professionals: zoek je helderheid in waarden, authentiek leiderschap en…
28 – 31 July The Hero’s Journey in Amsterdam: The Leader’s Story
Lead Without a TitleYou’re an expert in your field. But how do you lead without “manager” or “chief” in your title? Do you persuade effortlessly? Truly inspire your team? Organizations invest in titles and training. Real leadership grows from your unique story, authenticity, and experience. “Your story is your life,” says Peter de Kuster. In this…
Online Hero’s Journey: Hello Storytelling!
Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising, marketing, communication, PR) a tried-and-tested approach to creative problem solving….
20 Augustus Wat is Jouw Verhaal?
The Hero’s Journey in Amsterdam: Welk Verhaal Leef Jij Nu? We vertellen onszelf elke seconde van elke dag verhalen. Bewust en onbewust. Verhalen over wie we zijn, wat we doen en wat we willen. In deze masterclass introduceert Peter de Kuster het concept van archetypische verhalen – de diepe onbewuste patronen die bepalen hoe wij…
26 Augustus Presenteer Jouw Verhaal
Training Presenteer Jouw Verhaal Wil je het niveau van je presentaties hoger krijgen? Leer wat jou écht helpt om ontspannen een groep mee te krijgen. Technische tips alleen zijn niet genoeg – deze training pakt ook de onzekerheden en innerlijke spanningen aan. Combineer zelfvertrouwen met krachtige storytelling voor authentieke impact. Conservatorium Hotel, AmsterdamWoensdag 26 augustus…
03 September Career Management voor Creatieve Professionals
Career Management voor Creatieve Professionals Attentie creatieve helden en heldinnen! Zelfs in niet-traditionele beroepen is een succesvolle, financieel belonende loopbaan je doel. Peter de Kuster biedt expert advies over de unieke uitdagingen van rechterbrein-professionals die een bevredigende én succesvolle carrière willen. Social Hub AmsterdamDonderdag 3 september 2026 | 09:30 – 17:00 Kies Je Tier &…
Online Hero’s Journey: Storytelling for Innovation
Storytelling for Innovation Storytelling for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for…